Google started life as a research project in 1996 to crawl the internet and create a search engine. 18 years later, Google is now removing the last of the design left over from that era.
After working as a consultant with some very talented internal teams to redesign corporate websites using responsive techniques, I've identified a common theme over the past year: responsive web design (RWD) is a catalyst for organisational change.
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When starting any website project, it's natural to want to concentrate your design efforts on the homepage and the header. As a result, the footer often becomes an afterthought - relegated to a poorly designed dumping ground for copyright information, legal disclaimers and spammy SEO links. But it shouldn't be this way.
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You’re probably seeing a lot of people’s year-end lists right now, going through the best movies, books, YouTube clips, grumpy cat memes, etc.
I thought I would share a different kind of list: some of the good news you might have missed. I’ve limited my list to global health and development, where Melinda and I spend a lot of time, but even so, there’s a lot to report. If you measure progress by the number of children who die of preventable causes, or by the number of people who escape extreme poverty—as I do—then 2013 was definitely a good year.
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Responsive Web Design has developed over the past few years to become a device agnostic approach to delivering content to users. From a mobile browser on an iPhone all the way up to a HDTV, responsive websites are able to adjust their appearance based on screen dimensions. We can no longer design for a desktop screen with the number of devices and different screen sizes that are available today; and also those that will come tomorrow. Google has officially recommended responsive web design as their first configuration for building smartphone optimized websites.
What Makes Responsive Web Design Better?
Designed For 4 Corners
We design for the four corners of screens, not just a specific device's screen dimensions.
Cross Browser Support
Web products are designed to work great with a variety of browsers including IE8 +, iOS, Android 2+, Windows Phone 7, Firefox, Safari, and Chrome.
The goal with all of resposive websites is that they are device agnositc. This means your users have a great experience no matter what device they use.
Responsive web designs are developed with performance in mind. Most mobile users can't handle huge website assets.