Retail Inventory Management System
Custom Web Application for Small Businesses A straightforward, easy‑to‑use inventory control system built to help small retail shops stay organised, reduce stockouts, and save…
- development
- marketing
Marketing measured against outcomes, not impressions.
We plan and run digital campaigns with the measurement set up first, so you can tell which activity produced enquiries and which only produced numbers.
The problem
Reporting arrives full of reach and impressions and says nothing about whether anyone enquired. Spend continues because no one can prove it is not working. The tracking was never configured to answer the only question that matters.
How we work
Measurement comes first: events defined, conversions instrumented, a baseline recorded. Then campaigns run against that baseline, and reporting states what happened in business terms — enquiries, calls, sales — and what we are changing next.
What the engagement covers.
Channel strategy
Where your audience actually is, rather than every platform at once.
Analytics & event tracking
GA4 and Tag Manager configured around meaningful actions.
Content planning
A publishing plan tied to what buyers need to know.
Campaign management
Running and iterating paid and organic activity.
Reporting
Plain-language reporting against business outcomes.
What you get out of it.
- Conversion tracking configured before spend begins
- Reporting in business terms
- Clear read on which channels work
- No long-term lock-in
From first call to handover.
- 01
Discovery
We learn the business before proposing anything — who buys, what blocks them, what the current system actually costs you.
- 02
Strategy
Scope, structure and success measures agreed in writing, so everyone knows what is being built and how it will be judged.
- 03
Design
Flows, then a component system, then pages. Accessibility and performance are constraints from the first screen, not a final audit.
- 04
Engineering
Built in reviewable stages against a performance budget, so you see progress rather than waiting for a reveal.
- 05
Launch & Support
Migration, redirects, analytics and search registration handled. Then documentation, handover and ongoing support.
Related work
All projects
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Before you ask.
Can you help plan our company’s digital strategy?
Yes. We develop structured technology roadmaps aligned with business growth objectives.
Need digital marketing?
Tell us what you are trying to achieve and we will come back with scope, sequence and a realistic cost.
- hello@blackpixel.et
- Phone
- +251 944 28 35 79
- Studio
- Addis Ababa, Ethiopia