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Search visibility built on structure, not tricks.

We fix the technical foundations that decide whether a site can rank at all, then build the content and local signals that make it rank for the things your customers search.

The problem

Most sites lose search visibility to fixable technical problems: missing headings, no metadata, broken sitemaps, slow pages, duplicate URLs. No amount of content compensates for a site search engines cannot read properly.

How we work

We audit the technical layer first and fix what is broken — structure, speed, metadata, structured data, redirects. Then we work on content and local signals. Every change is documented, and rankings are reported honestly, including what has not moved.

What the engagement covers.

  • Technical audit

    Crawl, indexation, speed, structure and the errors blocking visibility.

  • On-page optimisation

    Titles, descriptions, heading hierarchy, internal linking and image alt text.

  • Structured data

    Organization, LocalBusiness, Service, Article and Breadcrumb markup.

  • Local SEO

    Consistent NAP, local landing content and business profile optimisation.

  • Content strategy

    Topics mapped to what buyers actually search.

  • Reporting

    Search Console-based reporting on impressions, positions and clicks.

What you get out of it.

  • Technical blockers fixed before content spend
  • Durable gains rather than short-lived tactics
  • Honest reporting, including what did not work
  • Local and international search covered

Capabilities

  • Search Console
  • Schema.org
  • Core Web Vitals
  • GA4

Related services

From first call to handover.

  1. 01

    Discovery

    We learn the business before proposing anything — who buys, what blocks them, what the current system actually costs you.

  2. 02

    Strategy

    Scope, structure and success measures agreed in writing, so everyone knows what is being built and how it will be judged.

  3. 03

    Design

    Flows, then a component system, then pages. Accessibility and performance are constraints from the first screen, not a final audit.

  4. 04

    Engineering

    Built in reviewable stages against a performance budget, so you see progress rather than waiting for a reveal.

  5. 05

    Launch & Support

    Migration, redirects, analytics and search registration handled. Then documentation, handover and ongoing support.

Before you ask.

How long does SEO take to show results?

Technical fixes can affect indexing within weeks. Competitive ranking improvements typically take months of consistent work, and we report progress honestly rather than promising positions.

Need seo?

Tell us what you are trying to achieve and we will come back with scope, sequence and a realistic cost.

Email
hello@blackpixel.et
Phone
+251 944 28 35 79
Studio
Addis Ababa, Ethiopia